How does advertising impact teen behavior? / Roman Espejo, book editor. - Detroit : Greenhaven Press, c2012. - 102 p. ; 24 cm. - At issue . - At issue. Teen issues. .

Includes bibliographical references and index.

Advertising promotes consumerism in children and teens / Victor C. Strasburger, Barbara J. Wilson, Amy B. Jordan -- Peers have the greatest influence on teens' buying behaviors / PriceWaterhouseCooper -- Advertising sexualizes children and youths / Diane E. Levin and Jean Kilbourne -- Tweens have become more aware of advertising and brands / Jayne O'Donnell -- Online advertising aggressively targets children and teens / Jeff Chester and Kathryn Montgomery -- Teens may not respond to online advertising / Mark Dolliver -- Text messaging can be an effective marketing tool to reach teens / Alana Semuels -- Alcohol advertising influences teen drinking / Nova Scotia Department of Health Promotion and Protection -- Alcohol advertising does not significantly influence teen drinking / STATS -- Smoking advertisements influences teen smoking / Robert A. Wascher -- Anti-smoking advertisements can reduce teen smoking / Michael Eriksen -- Fast food advertising is linked to rising childhood and teen obesity / American Psychological Association -- Fast food advertising is not linked to rising childhood and teen obesity / Gary Becker.

ISBN: 9780737755794 (pbk. : alk. paper) 9780737755787 (hbk. : alk. paper) 0737755784 (hbk. : alk. paper) 0737755792 (pbk. : alk. paper)

LCCN: 2011026395

Subjects--Topical Terms:
Mass media and teenagers.
Advertising.
Teenagers--Attitudes.
Behavioral assessment of teenagers.

LC Class. No.: HQ799.2.M35 / H69 2012

Dewey Class. No.: 659.10835