Rivkin, Steve, 1947-

The making of a name : the inside story of the brands we buy / Steve Rivkin and Fraser Sutherland. - Oxford ; New York : Oxford University Press, c2004. - x, 275 p. : ill. ; 24 cm.

Includes bibliographical references (p. 230-246) and index.

ISBN: 0195168720 (hardcover : alk. paper)

LCCN: 2004012206

Subjects--Topical Terms:
Brand name products.

LC Class. No.: HD69.B7 / R58 2004

Dewey Class. No.: 658.8/27