| 000 -LEADER |
|---|
| fixed length control field |
00663cam a2200193 4500 |
| CONTROL NUMBER |
|---|
| control field |
00001586 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
960905133428 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s eng | |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-471-12380-3 |
| AUTHOR NAME |
|---|
| AUTHOR NAME |
Hester, Edward L. |
| TITLE STATEMENT |
|---|
| Title |
Successful Marketing Research |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Toronto |
| Name of publisher, distributor, etc |
John Wiley and Sons |
| Date of publication, distribution, etc |
1996 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
240p. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This book provides businesses with information about who their customers are, what they want, and what competitors are doing in these areas. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
01. English Non Fiction |
