| 000 -LEADER |
|---|
| fixed length control field |
01006cam a22003014a 4500 |
| CONTROL NUMBER |
|---|
| control field |
00010779 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
200511211042 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20050505 .0 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040521s2004 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004012206 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0195168720 (hardcover : alk. paper) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
R58 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| AUTHOR NAME |
|---|
| AUTHOR NAME |
Rivkin, Steve, |
| TITLE STATEMENT |
|---|
| Title |
The making of a name : |
| Remainder of title |
the inside story of the brands we buy / |
| Statement of responsibility, etc |
Steve Rivkin and Fraser Sutherland. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
c2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 275 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 230-246) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutherland, Fraser. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy052/2004012206.html |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
01. English Non Fiction |
| LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| d |
658.8 RIV |
| c |
311 |
