The making of a name : the inside story of the brands we buy /

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by Rivkin, Steve,
[ 01. English Non Fiction ] Authors: Sutherland, Fraser. Published by : Oxford University Press, (Oxford ; | New York :) Physical details: x, 275 p. : ill. ; 24 cm. Subject(s): Brand name products. Year : 2004 01. English Non Fiction Item type : 01. English Non Fiction
Online Resources:
Location Call Number Status Date Due
Colonel Gray High School 658.8 RIV Available

Includes bibliographical references (p. 230-246) and index.